ruhitsharma: How to Increase PPC Conversion Rates

Sunday, October 28, 2012

How to Increase PPC Conversion Rates - Internet Business Revolution

Introduction into Pay-Per-Click

As one of the prolific search engine marketing strategies, Pay-Per-Click or PPC is fast becoming one of the most sought after Internet advertising models. Pay-per-click web marketing model is primarily used to drive online traffic to advertised websites. When an ad is placed on a website and a visitor clicks that ad, the website owner will be paid by the pay-per-click provider. There are basically two types of pay-per-click advertisement models: Flat-rate PPC model, where the publisher and advertiser agree upon a specific amount for each click, and Bid-based PPC model, where advertisers generally bid on their niche related keywords and keyword phrases.

Pay-per-click advertisement models were first conceptualized in the year 1998 by Jeffrey Brewer and Bill Gross. But it was not until 2000 that the whole concept was set in motion by search engines. Google announced its entry into the search engine marketing space by launching its AdWords model in 2000, while Yahoo acquired Overture to enter into the space. Almost a decade after its inception, Google AdWords and Microsoft & Yahoo?s AdCenter are two of the major pay-per-click providers. Conversion rates play a pivotal role in determining the success of an Internet marketing campaign, especially pay-per-click campaigns.

Conversion rates are defined as the ratio of unique visitors who convert casual views or visits into sought after actions based on requests from advertisers and marketers. Analysis of conversion rates may vary from business to business, for example, online retailers determine successful conversions by determining the number of products sold to a consumer who was intrigued to buy the product by clicking one of the PPC ads. Advertisers often focus on increasing conversion rates, as it determines the success of a pay-per-click campaign.

How to increase conversions of your ppc campaigns

Below you will find a few strategies that will help you to increase the conversion rates of your pay-per-click campaigns.

First and foremost thing to increase the conversion rates of your PPC campaign is to set clear objectives and targets pertaining to product sales, lead generation and additional website registrations. Once you are done with the objectives, track the conversion rates of your campaign by determining the number of successful conversions, cost per conversion and keyword generating conversions.
Once you progress and analyze your pay-per-click campaign, you are sure to notice that certain advertisement groups are delivering prominent conversion rates. Identifying the right advertisement groups that are delivering results is integral. It is also necessary for you to make the right changes and implement those changes retrospectively.
You can also go about engaging in multiple advertisement campaigns. PPC providers like Google AdWords facilitate registered members to initiate numerous campaigns with one account. Multiple campaigns let?s advertisers attract target audience easily thereby increasing conversion rates.
It is important that the web page and the PPC ad are highly related in order to get healthy conversion rates. A common issue with an already existing web page is that it is too generic to render relevancy to a particular advertisement. In order to overcome these issue it is mandatory to develop sales channels and create landing pages with preferably a strong call to action above the fold and one in the end of the sales page.
Finally, focus the keyword ads of your PPC campaign on a solution rather than focusing on a product or brand. People rely on search engines to give them a solution for a problem rather than a product. So, including a solution in your keyword ad can help increase click throughs and improve conversion rates of your PPC campaign.

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